New online bingo sites provide you with the opportunity to play new games, try out new promotions and features, play with new brands on your favourite network or even try out a new network entirely.
There are however more bingo sites released each year compared with any other online gaming type, and therefore it can be difficult sometimes to know which are worth trying and which are poorly funded white label clones. To help you with this we have complied a shorter list of what we think are the best new bingo brands of the year, from a mix of networks and providers.
Further down you can find a comprehensive guide to all of the major bingo networks in the industry as well as how they function and the differences between each one.
New Bingo Sites For January 2021
How often Do New Bingo Sites launch?
|Blast Off Bingo||2019|
|Give Back Bingo||2016|
|Elf Bingo||2019 (Relaunched)|
|Virgin Games Bingo||2019|
Online bingo has become one of the major growth sectors in the iGaming industry and for a number of reasons. Firstly, there is the fact that it is more sociable. According to the Bingo Association there are actually now 50 percent less bingo halls than there once were and it is easy to see why.
Playing bingo online is considerably more sociable, one of the reasons for this being that compared to playing in a land based establishment, you don’t have to sit quietly and listen out for numbers but are able to make friends in the chat rooms and socialise while playing (exercise caution!), though also create your own games with the members you meet.
Furthermore, it has also proven to be quicker, due to the fact that it is automatic, which means if your numbers are drawn, they are registered by the computer so you don’t miss a thing.
The main consideration for online bingo networks is to make sure that they don’t run before they can walk which has an effect on their decision making process when it comes to planning and launching new sites.
As a result, every network ensures that they have the ability to deliver at a consistent level before they launch anything new. Because there are now so many online bingo networks (especially in the UK market), it has become more about narrowing down on a particular niche to establish a unique selling point to be able to attract the type of players that it wants.
It isn’t just about creating a generic bingo site anymore, but building a brand that their target players can identify with. Some networks have bingo sites which, as a result, are based around different themes in order to attract numerous segments of the bingo market. Ultimately, it is all about standing out and being able to differentiate from the rest of the competition.
With over 20 established online bingo networks (some of which even overlap with one another from a joint-venture perspective), there are in excess of 100 different bingo sites in the UK market alone and more are created every year.
To highlight this, the table above illustrates a sample of the bingo sites which have been launched between 2016 and 2019. Undoubtedly there are more and it is highly likely that the trend will continue over the next five years, especially as new markets/territories become regulated.
Guide To The Major Online Bingo Networks
With online bingo becoming increasingly more popular over the last decade, for many different reasons, including being more widely marketed and more easily available across a number of different platforms.
Every network differs in a number of ways, either in size, style, format and even region, while some actual sites and brands have cross ownership in some form as part of joint ventures. Others meanwhile act as a combination of the two, both being an online bingo software provider to operators, while also having their own online bingo sites/brands, which are just as popular in their own right.
Here at BingoWebsites.org.uk we work with a number of the main, online bingo networks, many of which are major payers in the industry and, as a result, we have provided top level overviews of each one, to give you an idea of the background and also to help you make a choice of which online bingo site you may wish to, ultimately try out!
Arguably one of the better known software providers to bingo industry, this network comprises of more than 25 different bingo sites, though its corporate history is quite convoluted.
Initially being a sub division of Gaming Technology Solutions, they were then taken over by Playtech in 2010. To this day, Virtue Fusion are a notable name in the bingo industry and as a result, can name Bet 365, Ladbrokes, Paddy Power, Betfred and William Hill as clients. With in excess of 70 employees, Virtue Fusion packs a punch and from its base in the Channel Island of Alderney is certainly well positioned for the UK market.
One particular trait of Virtue Fusion, is that they like to differ slightly from other software providers, especially in terms of style and aesthetics, by way of bringing something different to the market for its fans to enjoy.
Launched initially in 1999, Virtue Fusion software now is responsible for servicing over 60,000 players on a daily basis and as such is marketed as being “the largest bingo network in the industry” with in excess of £80 million gambled on a monthly basis. Also responsible for powering some of Europe’s leading bingo sites across a number of regions (as well as the UK), it is easy to see why the company is so well respected.
Having won multiple accolades in the industry, including the Best Online Bingo Innovation, Best Bingo Software and Bingo Supplier of the Year awards, Virtue Fusion, very rightfully takes its place in the bingo software hall of fame.
This online gambling software development company has carved out a significant name for itself in the industry for being one of the most revered online bingo networks in the industry, especially from an innovation perspective.
Having been founded in 2015, it could be argued that it was rather late to the party, however, it has certainly made up for it. Easily being one of the most recognisable names in the industry, Pragmatic Play has offices in Gibraltar, UK, Malta, Ukraine, India and also the Philippines and is swiftly starting to make a considerable impression in those markets.
With substantial backing behind it, the company is owned by IBID Group (Internet Business Investment and Development), who run their operations from the World Trade Center in Gibraltar, with the founder of the group; David Barzilay previously the CFO of one of 888 Group’s white label brands, 21.com.
Such has been their rise in the online bingo industry, is that they won a host of accolades at the EGR B2B Awards in 2017, including ‘Software Rising Star’. Since, the company has continued to build on their incredible success and they now work with some of the biggest brands, including Coral, Ladbrokes, William Hill and Betsson among many more.
This software is responsible for powering the 15 Bingo Network. The two are effectively synonymous and, while the software was established in 2009, it effectively led to the creation of the 15 Bingo Network which launched in 2011.
Since, the company has flourished, going from strength to strength and the momentum that they have built up has led to them owning in excess of 100 brands which have over the years, had their sites upgraded gradually as they have increased in popularity.
Some of their more popular sites and brands include notable names such as Dove Bingo, Empire Bingo, Zingo Bingo, Lucky Cow Bingo and Cheers Bingo which tend to receive considerable attention, due to aggressive marketing efforts by the brands to reach their target player audience.
At executive level, they are definitely experienced, possessing a wealth of industry knowledge, which contributes to being part of the reason why they continue to be so well thought of in the industry as an online bingo network.
With headquarters in Halesowen in the West Midlands, In Touch Games are actually a global brand and as a result, the software provider has offices across both Europe and Asia. This translates to a headcount of over 400 employees as well as 80,000 gamers on a daily basis.
Despite being launched in 2001, the company initially and solely specialised in casino, though land based casinos, manufacturing slot machines however, swiftly made the transition into online gambling after only a couple of years.
In 2008, they launched their online bingo products, further expanding their business interests to appeal to a wider market, but also looking to capitalise on what had started to become a booming niche within an industry that was starting to make significant waves.
Having become particularly known in the marketplace for creating an online bingo product which offers a flawless user journey and easy to navigate customer experience, especially via mobile, in which it has committed a lot of investment towards ensuring that In Touch Games is up there with the best.
Without a doubt one of the largest online gaming software providers in the industry, Microgaming is a behemoth, and specialise in every casino niche. As a result, it is highly unlikely that you will find any operator which doesn’t have any kind of Microgaming product within its portfolio.
It is only recently however, that they have entered the bingo sector and as such, they are still playing catch up in terms of ensuring the quality of their sites are up to scratch and able to compete with those created by the more established bingo software providers.
One of the best things about Microgaming with its bingo software, is that it combines it with something that it is good at. As a result, this means that the casino products that they include on their bingo sites kind of act as a hook to entice new players and because of this, they have almost created their own niche.
Undoubtedly, Microgaming will continue to improve its bingo offering, though customer acquisition is key and being able to create enough differentiation and unique selling points to not only bring players in, but also retain them. However, there is a reason they are one of the best general online gambling software providers and if they follow the same model with their bingo product, it can only mean positive things going forward.
Following three years of development, B-Live Gaming entered the bingo market with a considerable bang. Coming from nowhere to take the industry by storm, B-Live Gaming was so far ahead of its time, that it won two accolades at the EGR Awards in 2011; “Best Newcomer” and also “Best Online Bingo Innovation”, which further helped to enhance its reputation in the industry.
While quite a few other major bingo software providers have product differentiation, such as some online casino software, B-Live Gaming operates exclusively in the bingo sector, so can focus exclusively on aiming towards this market.
There are a number of areas where B-Live Gaming helped to turn the industry on its head and push it forward and these have been met with considerable positivity in the marketplace. By introducing social online bingo games, whereby live action webcams were brought into games, it meant that players could interact with each other and generate rapport; as such, the product boasted a much more social element which went down well with new players.
However, since 2011, the company has necessarily brought anything groundbreaking to the market and while it still retains customers, there is an eager anticipation as to what B-Live Gaming will do in the industry next.
The software and B2B (business to business) arm of the titan online gambling brand that is 888 Holdings Ltd, Dragonfish are one of the most notable software providers in the industry and have a wealth of knowledge and experience in the sector.
Established in 2007, predominantly as a software company to supply software to each current and future 888 enterprise, they very quickly expanded to offering this to the rest of the industry. From an online bingo perspective, Dragonfish can also take credit for powering well over 100 bingo sites, many of which are established brands in their own right.
In the online bingo niche, they have carved a notable reputation for being big and as a consequence, offer a comprehensive bingo operator package, which hits every single function that is required. In addition to all of the software requirements, Dragonfish also take care of all of the legal, compliance, licensing, administration, payment technology, account services, marketing and customer support functions for their clients.
This all in one service, effectively makes them an obvious choice for any ambitious operator that wants to really make an impact in the online bingo market and it is this wide array of options which makes it so well revered in the marketplace.
Also priding themselves, ultimately on player experience, their expertise ensures that the gameplay is not only seamless, but is crucially easy to navigate on mobile, which among users has fast become the number one device for playing online bingo on.
Founded in 2008, under the name of Daub Alderney Ltd, the company experienced substantial early success with their flagship sites (which subsequently became major online bingo brands in the UK market), Wink Bingo and Posh Bingo.
Such was each site’s success that merely a year later, that Daub then sold both of them to online gambling giant 888 for a figure that is understood to have reached £600 million, while simultaneously causing shockwaves in the online bingo market.
Following a couple of years in the wilderness, Daub appeared to re-enter the market in 2012 while also completing a successful and ambitious merger with Stride Gaming (now owned by Rank Group). It is now believed to have over eight well performing bingo sites, which have formed the cornerstone of their business for much of the last decade.
Where Daub appears to differentiate itself from other networks is through their sites’ overall appearance, which means that aesthetically they convey a much more intimate feel that is often non-existent on other bingo sites; this alone is one of the reasons why their sites very rarely lose customers.
Perhaps one of the company’s strongest assets is that it has a very experienced and in tune executive team, who have been in the industry for a considerable amount of time and are well versed in strategic decision making.
It is perhaps partly down to this reason why the company now owns an impressive 25 percent share of the UK online bingo market and with the backing of Stride Gaming, continues to build on its success.
Founded in 2001 and based in London, Gamesys is an online games software developer with in excess of 300 employees who are responsible for powering some notable online bingo brands.
While they don’t necessarily have a large portfolio of bingo sites, the ones that they are responsible for, are big names. These include Sun Bingo and Caeser’s Bingo which are some of the most played across the UK bingo market. In addition to this, Gamesys also provide the development for Virgin Games Bingo, which, is indeed, a major coup.
One of the reasons for their impressive amount of players, is the fact that they have been able to attract celebrity endorsements to help promote their brands, including soap actress Barbara Windsor. Furthermore, as a means of raising awareness, the company has also started to leverage the power of social media in order to attract players, by introducing games via their Facebook page.
Bingo Brands Often Change Ownership & Network
As touched upon on a number of occasions already, the online gambling industry is rife with takeovers, mergers and acquisitions (whether full or partial) and by extension, the online bingo niche more specifically, is no different.
In terms of merger and acquisition activity, the casino industry is one of the most active in the world. Over the years we have seen small companies swallowed up by giants; Entain PLC being a prime example, which has acquired some of the biggest operators in the world of online casino in recent years, as well as all of the brands that go with them.
From an online bingo perspective, one of the most active buyers in this market is the giant that is 888 Holdings, who in recent years have applied particular focus towards substantially growing their online bingo portfolio.
As a result, this has seen them add both Wink Bingo and Posh Bingo (mentioned above) to their portfolio, having acquired them from Daub for £600 million in 2009, while in 2019, they spent substantially less on Costa Bingo to the tune of £18 million. Stride Gaming, meanwhile who merged with Daub in 2009, have since been taken over by successful online gambling firm Rank Group in 2019 as well, with the year proving to be a particularly fruitful one in the online bingo industry.
It is easy to see why bingo sites get acquired. Over recent years, the activity has proved to be a major draw and not just in the UK market. Operators especially have found that this is an industry which has plenty of promise and, as a result, are stopping at nothing to try and dominate.
A simple, well developed site with an easy to navigate user journey, along with effective marketing and branding is all that it takes to attract new customers to the online bingo niche, or even existing players, who like the variety and excitement of a new site to try out.
What Are White Label Bingo Sites?
It is common in this industry especially, to come across what are called ‘white label’ sites, both for casino, sportsbook and lottery. This effectively, is where a software developer will create everything in terms of the product and coding, look after how the site runs and even, if asked, handle all of the marketing and customer acquisition, on behalf of another, standalone online gambling company.
Often times, white label sites, are predominantly created as a mere skeleton (the back-end such as coding plus the software), while the actual online gambling itself will put their own branding on top and take care of all of their marketing and customer acquisition strategies, which most of the time is where their main strengths will lie. Also, marketing and operational employees, tend to be a lot cheaper in terms of cost, than technology staff, who are usually the crux of online gambling firms.
This can be a great time saving measure for companies who are wanting to launch quickly and this also allows them to concentrate on operational measures and the day to day running of the business itself. Overall, they can prove to be much better value for money instead of employing a team of developers to handle the build and is often the reason why many smaller operators and online gambling companies fundamentally decide to use these.
How Are Bingo Sites Created?
It is very rare these days for new bingo sites to start from scratch, particularly with the widespread availability of white label solutions, though on many occasions, new bingo sites are developed by companies who are already major brands in the industry and as a result can leverage the expertise that they already have.
They may decide to do this, because they have identified another niche within the online bingo sector that they may think has potential or they might be aiming to create a unique brand in order to acquire actual fans and as a consequence establish their very own community.
Like with anything though, doing your research is key. Deciding who you want to target and why, as well as which markets that you want to aim your online bingo site at, will help to lend some perspective as to how well it might do in the years to come.
There is no doubt about how big the online bingo market is and industry trends indicate that this is just the beginning. Over the next five years, especially across other regions, online bingo is expected to continue to carry on growing and this is likely to significantly impact the number of sites which are available.
In terms of what the future holds, based on the amount of merger and acquisition activity which has occurred since the mid 2000s, it should not come as any surprise that the sector will continue in this vein, while we could see some bingo sites ceasing to exist.
What is for sure though, is that there are still plenty of opportunities in this sector and even the most established bingo networks should not get too comfortable; keeping an eye on their competition but also industry trends is, as such, likely to be key to their survival.